Cobi Raises $1M to Build the AI Decision Stack for Customer Intelligence

Cobi, the AI decision stack for customer intelligence, announces a $1 million pre-seed fund raise.

The raise was led by Lunara Partners – a multi-stage alternative investment firm investing predominantly across the MENA region. Other participating investors included Plug and Play, Annex Investments and Spring.

The proceeds will be used to accelerate enterprise deployments across the Middle East and internationally; deepen Cobi's customer intelligence, recommendation and decisioning capabilities; and automate more workflows between raw customer signals and executed decisions.

Customer signals are fragmented across too many systems

Cobi excels in simplifying customer signals for companies, who face more data and software than ever before. Product behaviour, transactions, campaign performance, customer feedback and journey activity are often captured in fragmented systems, each showing just a part of the customer story.

Multiple tools yield conflicting signals and teams often end up manually deciding what matters. By the time an answer is reached, the optimum intervention opportunity has passed. Cobi interprets behavioural, transactional, product and engagement signals continuously – in real time – identifying meaningful changes in customer preferences, growth, disengagement and journey progression.

Cobi explains why the changes matter, recommends the next best action, product, offer or experience, and helps deliver that decision via existing workflows. Product marketing, growth and customer experience teams get to rapidly understand changes among customers; determine the best next actions; and can deliver those decisions via systems they already use.

“Connecting with customers isn't binary. The person who spends the most with you isn't necessarily the person with the strongest loyalty or brand affinity,” said Darren Edmund, Co-Founder and CEO of Cobi.

“Most data platforms and AI systems still flatten that relationship into transactions, scores and predefined signals, even though the nuance between them is fundamental to building real customer connection.

“Our platform builds an evolving understanding of a company's customers and the touchpoints shaping their experience, then gives teams direction on how to engage, serve and create value for different customer groups.”

Cobi is growing rapidly and has been working with enterprises such as Mastercard, Emirates Flight Catering, Presight AI (a G42 Company) and Lari Exchange, to explore how customer intelligence can help shape better customer experiences. Cobi also recently announced a five-year agreement with eNovate, a subsidiary of eFinance Investment Group, to integrate Cobi's intelligence infrastructure across its digital payment ecosystem.

Unlocking Cobi's next stage of growth

Cobi's Co-founders have considerable blue-chip management experience. CEO, Darren Edmund, has spent a decade in data-driven digital transformation, including advising European financial institutions while at Deloitte and serving as Chief Business Officer at dropp. CTO, Botlhale Mosoane, has a decade of experience building and scaling technology across startups and global enterprises, including Amazon Web Services.

Cobi's platform is built around a continuous customer decision cycle:

• Understand. Cobi connects signals from across the customer journey to create a clearer view of what is happening and who is affected.
• Decide. Proactively identifies the opportunities, risks and behavioural changes that matter, then recommends actions most likely to improve activation, engagement, retention or customer value.
• Act and learn. Decisions can be delivered through the applications, engagement platforms and operational systems a business already uses. The outcome is then used to improve future recommendations.

“Enterprises have invested heavily in systems that collect customer data and systems that execute interactions, but the decisions connecting them remain fragmented and manual,” said Omar Alkhawaja, Co-Founder & Managing Partner at Lunara Partners.

“Cobi is building the intelligence layer that turns customer signals into clear, measurable action, helping companies retain the customers they have worked hard to win and convert customer understanding into commercial growth.

“Darren and the team have already demonstrated an ability to win complex enterprise customers, and we believe their approach to continuous customer intelligence has the potential to become an important part of how companies understand, serve and grow with their customers.”

About Cobi

Cobi is an AI decision stack for customer intelligence. The platform continuously interprets customer and product data, identifies what is meaningfully changing, recommends what to do next and helps teams put those decisions into action through the tools and systems they already use.

About Lunara Partners

Lunara Partners is a multi-stage alternative investment firm investing predominantly across the MENA region. Co-founded by Said Murad and Omar Alkhawaja following more than a decade of global venture investing in both LP and GP capacities, the firm backs early and late-stage founders with the aim of generating super-normal returns through a brass-tacks approach to investing. Backed by leading high-calibre institutions at both the GP and LP level, Lunara Partners aims to play a key and collaborative role across the regional ecosystem.